Kev Featured in Semana Magazine

Semana (the People Magazine of South America) interviewed Kev last winter regarding Michael Schumacher's tragic accident and his perspective on ski safety.

The article is in spanish, but Google translate can help non-spanish speakers read along.

Here's a link to the article >


¿El esquí es un lujo mortal?

 Michael Schumacher skiing in the Alps, prior to his tragic accident in January 2014

Michael Schumacher skiing in the Alps, prior to his tragic accident in January 2014

El accidente de Michael Schumacher ha conmocionado al mundo. Sin embargo, no es la primera vez que una desgracia en este deporte y pasatiempo de élite se vuelve noticia. Varias celebridades han sido sus víctimas. 

Read the article


Kevin's quotes within the article

Regarding improved safety with North American ski resorts such as Vail

"In recent years the number of accidents has decreased significantly due to helmet use, the constant maintenance of the  trails and improvements ski equipment. But, as in the case of Schumacher, serious accidents occur, in the back country and outside the managed areas of ski resorts. Off-piste areas have not been modified to for safe skiing and can have rocks, trees and dangerous snow conditions," Kevin Foote, a certified ski instructor at Vail Resorts explained to Semana. According to doctors who examined Schumacher, a helmet saved his life despite not even going fast. And therein lies the danger of skiing: a relatively soft hit can become very serious.

Regarding the increase popularity of skiing

Although the news shocked the entertainment world, it did not stop skiing as a favorite sport among celebrities. "Despite the number of celebrity deaths in recent years, the number of people skiing is undiminished. In fact thanks to the Winter Olympics and the efforts of brands like Red Bull, Go Pro and Mountain Dew, the sport has become even more popular,  says Foote.

Kevin R Foote

marketing exec | digital evangelist | trend spotter | outdoor enthusiast | x-Google Kevin Foote is an independent advisor and interim executive for private equity & venture capital firms, investors and their portfolio companies. His focus – rapid growth and capital optimization through the transformation of marketing and sales in the face of digital adoption and the changing customer-corporation dynamic. He and his clients expect rapid execution and results. Kevin's career in marketing, advertising, and strategic planning have nurtured his passion for understanding basic human truths and how individuals' beliefs, perceptions, and preferences are formed. He is focused on forging deep relationships and creating partnerships to unlock big ideas and activate brands through the innovative use of digital marketing and technologies. His blog, The Blurred, explores the overlap of our digital and physical lives. In his recent role at Google, Kevin had the privilege of working closely with the leadership of the world's leading creative and media agencies as a digital marketing evangelist. Prior, Kevin served as the Managing Director of Marketing at United Airlines Mileage Plus, the worlds largest frequent flyer program. However, his roots are deep in the digital domain, having worked at several agencies, including Leo Burnett and Digitas, for over a decade. At Digitas, Kevin was the Group Director of Strategy in the Midwest and Global Account Director on major accounts. He has had the privilege of working with great brands including Crate&Barrell, Purina, Energizer, Whirlpool, KitchenAid, P&G, and Microsoft. His career began in strategy consulting, working at both Braxton Associates (Deloitte Consulting) and Parthenon Group. He received his MBA from Kellogg and holds undergraduate degrees from MIT.